What is SEO or Search Engine Optimization?

How does SEO work?

Web Search engines like Google and Bing use crawlers also known as bots, Search robots, and spiders. crawlers are the software program that use to find out what pages exist on the web. search information from the web and add web pages to the search engine index database. Crawlers follow the links on pages and links on those linked pages and so on. Collecting pieces of information about those pages and adding them in an index. Think of the search engine index database like a huge library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Next, Search Engines use Various complex algorithms to analyze pages in the index, taking into account Two hundred ranking factors or signals, to find out the order pages should appear in the search results for a given keyword or search query. In this library analogy, the librarian has read every page of every single book in the library and can tell you exactly which one will be relevant and have the correct answers to your questions.

The key difference between SEO and paid advertisement on Search Engine is that SEO involves “organic” or “natural” ranking, which means you don’t pay to be on the top of the Search Engine Result Page(SERP).